Promotional
To make a product memorable, it`s not enough to place it on store shelves. A business needs a strong brand that will get into the heart of the audience and make the purchase conscious. There is only one tool that will help you to improve your brand – a brand strategy.
Our professional team will conduct in-depth audience, market and product research. Based on their results, we will create a strategy that will take into account all the features of your brand.
At this stage, the market for the sale of products or the provision of services is studied. The selection of information is based on the following points: a review of similar brands, an analysis of the behavior of competitors, the planned place of the developed brand (category in the market) and characteristics of the sales market (development dynamics and the level of filling of the profile direction);
Components of a brand promotion strategy:
- place of the firm in the market;
- emphasis on the strengths of the brand (prestige, quality, price, prevalence);
- analysis of the specifics of the region in which the brand is presented;
- additional benefits that competitors do not have (extended warranty, etc.).
We will share with you the tools that will allow you to implement your brand strategy into work and present it to the team so that each employee becomes a brand ambassador.
Planning
Make a unique brand strategy, capture key queries
Branding and packaging
Bring the product to the market, highlight the key advantages, convey your unique characteristics
Marketing strategy and integrated promotion
Collect and analyze data, formulate the key advantages of the product, implement a successful entry into a foreign market
Creative and PR
Promote the brand and increase product sales through offers to potential buyers